Patrick Selwood
Patrick officially joined ICE in 2010 after finishing at university but has been around the company, working in the school holidays and riding trikes, since he was 10 years old, being the son of one of ICE’s founders, you could say recumbents are in his blood. Patrick is now our Head of Brand and Customer Experience, making him responsible for the trikes you ride and how ICE carries itself in the public eye. Outside of ICE he loves to ride mountain bikes, surf and work on his old motorbike (and maybe even sometimes ride it on the odd occasion when its working).