ICE Trikes, world leaders in the manufacture of recumbent trikes, invested at the end of 2022 in their growing market by restructuring and securing the talent of its staff by becoming employee-owned and making the decision to bring-in a Managing Director.

After an intensive recruitment process, Adrian Davies has been appointed as Managing Director and will join the business in January 2023; Cornwall based, Adrian has extensive global leadership experience across consulting, financial services and automotive with brands such as BMW, Bentley, Bugatti and Jaguar Land Rover and joins us from RAC Group where he was most recently Director of Transformation Delivery.

Chris Parker, Co-founder and Director at ICE Trikes explained the decision: “Adrian will bring a wealth of experience to ICE, notably from his time within automotive of the end-to-end process from product ideation to delivery through a Dealer network in businesses known for their innovation, quality and customer service – just as the market expects from ICE; his insights into electrification and mobility also align to our aspirations in a growing market.  I am looking forward to now focusing on my passion for cycle engineering and to bring my experience to new designs and ideas.”

Adrian Davies, new Managing Director added: “I am delighted to be joining the ICE team as they start an exciting new chapter for the business; with premium, well-engineered innovative products and an absolute focus on customer service there are clear growth opportunities and having met many of the team during the recruitment process I was struck by their passion for the business and customers – becoming employee-owned will maintain and build on that passion for years to come.” 

Welcome on board Adrian, from the whole ICE team.

You can see the full range of ICE trikes and E-Assist trikes here.

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